As part of the campaign to make KCPW sustainable, the station has committed itself to a policy of transparency. Please keep reading to learn about the plan for the future.
WHAT COMES NEXT
WHAT YOU CAN DO
If we are going to have a strong relationship with the community – one in which listeners are confident with where their donations are going, we need to speak plainly and honestly about our recent past.
Here are some of the issues that have kept KCPW from achieving financial stability and what we are doing to correct them:
— For some time, we have been operating without a budget. We are building one now.
— Staff resources were – and continue to be – stretched too thin. We are looking at ways to adjust our organizational structure, finding smarter ways to utilize our network of volunteers, and implementing smarter hiring practices. You’ve probably heard us talk about how we all wear different hats. This was by necessity, not by choice, and unfortunately it undermined our effectiveness in certain areas.
— Programming was expanded without proper funding. We are suspending the addition of new programs while we seek sponsorships for the ones we already have.
— Communication lagged with our vendors. We are working out plans to resolve our accounts and repair relationships.
— The board was not properly informed of the realities facing KCPW. We’ve begun the necessary conversations to build a better understanding among all staff and board.
— Our fundraising strategy focused primarily on an inadequate number of pledge drives, but we are now working to diversify revenue by setting our sights on grants, increasing partnerships with local businesses, and building listenership through new outreach. We’ve also added two more (shorter and hopefully less-intrusive) pledge drives to the year.
— And most importantly, communication with the community was not candid. We were not relating our real needs, in part because we didn’t know what those needs actually were. We are working to design a system where listeners can see, at any given moment, the financial state of KCPW.
A great thing was done for the community by the community back in 2008 when Wasatch Public Media, purchased KCPW and preserved it as a public radio station. Our former president helped to lead that charge, and we are grateful for the past efforts.
Public radio is an essential part of American media, and through the fulfillment of its mission, listeners are better informed and more engaged. Society itself is enriched by public radio. Any community that takes it upon itself to safeguard its local, independent voices, such as KCPW, is one that understands the vital role that these voices play.
There are a lot of talented and passionate individuals here on the staff and board and in the community. Working together, we can sustain KCPW into the future.
Many positive changes have occurred since this post was first published in 2014. A newly-revised budget will be posted shortly with additional information about KCPW’s current status and new financial future!
WHAT COMES NEXT
Our long-term vision is to get to the point where the station is operating debt free, and where KCPW’s position as a sustainable community resource is assured. Making that vision a reality will take a lot of work, but right now we are taking the initial steps in creating the path that will get us there.
Currently, KCPW brings six local news and information programs to the airwaves as well as special broadcasts, local debates, feature segments and curated documentaries. We plan to build on this success with more local programming that both reflects and informs our community. KCPW’s expanded coverage plan includes new shows and features on local arts, food, culture and the environment.
Imagine a future where local content is greatly expanded, and where our expert team of local producers and reporters highlights even more of the issues our listeners care about most.
WHAT YOU CAN DO
First, please donate. Like other public media, KCPW is a nonprofit that is community-supported. We need the support of each of our listeners to raise the funds necessary to operate the station.
Second, please ask your other public radio-listening friends and family to donate. An interesting statistic, and one that we know firsthand, is that nationwide only about 10% of audiences donate to their local public media. The reasons for this fact are innumerable. The answer seems to be outreach, and we could really use your help getting the word out.
Finally, we value your input. Please contact us with any questions or concerns by emailing: firstname.lastname@example.org.
Right now, we’re asking for the opportunity to serve you better. Will you join us?