(KCPW News) The Downtown Alliance’s three-day New Year’s celebration, “Eve,” taking place in downtown Salt Lake City through Thursday will showcase ski and snowboard exhibitions at the Gallivan Center. Downtown Alliance Executive Director Jason Mathis says it’s an opportunity to celebrate the city’s close proximity to the mountains.
“People downtown don’t always think of Salt Lake City as a ski town. But really, we’re a lot closer in Salt Lake City than many places that consider themselves ski towns are to the ski slopes,” Mathis says. “So, we’re really trying to bring a sense of skiing and being a ski town into the city center, into downtown.”
Sixty top skiers and snowboarders will compete twice a day in the USANA Rail Jam on a three-story high rail that’s covered with 50 tons of snow.
Mathis says the Rail Jam could be a taste of what’s in store for the Eve festival in the future. He says as the festival grows, he’d like to see it incorporate even more winter sports.
“There’s such a unique mountainous setting for an urban center that it really makes a lot of sense for us to capitalize on that and create a great multi-day ski, snowboard winter festival in the week between Christmas and New Years,” Mathis says.
The Downtown Alliance partnered with SkiUtah, USANA and a Murray terrain park design company KAB Rails to put on the competition. The winners will be crowned at 9:30 p.m. on New Year’s Eve.