(KCPW News) Driven by last year’s cold weather and lower than expected ticket sales, the Downtown Alliance is reducing the size of the three-day long “EVE” new-year celebration, and taking a portion of the festival indoors this year.
“We are bringing this gigantic street party to the heart of the city in one area,” says Danica Farley of the Downtown Alliance. “On West Temple between 100 and 200 South outside, and then using the indoor space at the Salt Palace so people can warm up in there and enjoy all sorts of activities.”
Farley says the celebration will still include the most popular parts of last year’s first EVE celebration, like the Battle of the Tribute Bands, and Ebay’s “Pay It Forward” project to help raise money for several local charities.
She says reducing the footprint of the festival will give it a more festive atmosphere.
“Last year we started out with a bang, 16 different venues and all sorts of events going on. We just felt like we wanted the community gathering in one area,” says Farley. “We do have other community partners, such as Off Broadway Theatre, Temple Square, and a few others that will be offering events in conjunction with EVE, but not a part of EVE itself.”
The EVE celebration will take place over three days, December 29 through 31. Those holding passes to EVE will be able to ride TRAX free on those dates.