Utah Startup Measures Digital Influence to Predict Election Results

(KCPW News) During any given election year, poll numbers often don’t correlate with reality. But a Northern Utah-based startup seems to have found a more accurate way to keep track of which candidate is poised to win an election after analyzing more than 90 primary races. Josh Light is a co-founder and CEO of PoliticIt, based in Logan, which tracks a candidate’s digital influence online. KCPW’s Jeff Robinson asked him where he and his business partners came up with the idea for the company.

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