What’s in a Name? San Diego Comic-Con Issues Cease-And-Desist Order to Salt Lake Comic Con

Salt Lake Comic Con co-founder Dan Farr addresses fans and the media at a press conference on May 13, 2014.

Salt Lake Comic Con co-founder Dan Farr addresses fans and the media at a press conference on May 13, 2014.

(KCPW News) The San Diego Comic-Con wrapped up over the weekend. Believe it or not, movie casting decisions or the reintroduction of Thor as a female character may not have been the most controversial news to come out of the pop culture celebration.

On Friday, the San Diego Comic-Con issued a cease-and-desist letter to Salt Lake Comic Con over the use of the phrase “comic con” in their event’s name. In the letter, attorneys for San Diego Comic-Con cited Salt Lake Comic Con’s use of a car “skinned” with Salt Lake Comic Con logos in San Diego last week, calling it evidence of “blatantly and willfully attempting to confuse attendees, exhibitors, and fans.”

Salt Lake Comic Con co-founder Bryan Brandenburg said there’s no rationale behind San Diego Comic-Con’s complaint.

“They have no basis for this,” Brandenburg said. “Maybe they thought we were some unsophisticated Utah company that fell off a hay truck or something, but there’s no legal basis for their claim.”

In fact, Brandenburg said Salt Lake Comic Con may have benefitted from the free publicity.

“If you go into our Facebook page and see the thousands of comments from our fans, they’re extremely supportive. They are really annoyed with San Diego for trying to do this,” he said.

According to Brandenburg, San Diego Comic-Con organizers have threatened similar legal action in the past to other events using the “comic con” name, but to little success.

The second annual Salt Lake Comic Con will take place September 4-6 at the Salt Palace Convention Center.

  1. Aaron Toponce


    San Diego hardly owns the name. If anything, it’s generic at this point.

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