(KCPW News) Utah is already well-known for its outdoor adventure industry. Between a tourism campaign promising “Life Elevated” to its claim of the “Greatest Snow on Earth,” Utah places a high priority on bringing outside dollars into the local economy.
On Tuesday, Salt Lake County Mayor Ben McAdams and other officials added their own rebranding plan to the mix. If they have their way, Salt Lake City will be synonymous with “Ski City USA.”
To explain, here’s KCPW’s Ryan Cunningham.
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