The Bottom Line (Air Date: November 11, 2014) – Once the domain of relatively small mom and pop shops, the event rental business has grown up. It is now highly sophisticated and brings in over $5 billion dollars a year nationwide. One of the best-run regional players in the country is located here in Salt Lake City: Diamond Rental. In 1980, Maun Peterson and Lorin Winegar started Diamond Rental and ran it for 20-years prior to selling it to Mark Clawson and his partner. Mark left a promising law practice at one of the top law firms in the Bay Area, Wilson Sonsini – the same law firm that took Apple Computers and Google public – to run the company in Salt Lake City. Clawson has since led the company through spectacular growth.
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