The Bottom Line (Air Date: November 22, 2016) –Sustainability for a business has to be more than solar panels and office recycling. Effective sustainability projects involve changing behaviors. Bill Wilson is the Founder and President of Sustain3, a technology firm that helps companies encourage their employees to participate in setting and achieving sustainability goals. Sustain3 provides a platform for companies to engage their employees with regular, short bursts of information to help them develop more environmentally-friendly habits. Little things like turning off computers and monitors before going home can generate significant savings for companies. Wilson also shares how he helped to introduce Benefit Corporations to Utah.