The road to RICO Brand with Jorge Fierro

The Bottom Line – Jorge Fierro is the founder and CEO of RICO Brand, a company that makes a line of gourmet ready-to-eat Mexican products sold in grocery stores in the Mountain West region. Getting his start at the Downtown Salt Lake Farmer’s Market in 1997, Jorge has grown RICO Brand into a multimillion-dollar business and his products are now available at local grocery stores such as Smith’s, Harmons, Dan’s Market, Whole Foods and many others. On today’s program, Fierro shares his story of leaving law school in Mexico and coming to the United States to pursue his initial goal of becoming fluent in English. He also talks about his efforts to feed the homeless population in Salt Lake through his work with the Burrito Project SLC.

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