Elevating the voices of product experts — Tom Stockham of ExpertVoice

The Bottom Line – Tom Stockham, CEO of ExpertVoice (formerly Experticity), describes how his company helps consumer brands—such as TOMS Shoes, Purina and Skull Candy—identify category-specific experts within their brand who can provide personalized product recommendations to consumers. Tom also talks about the legacy of his father, Thomas G. Stockham, Jr. who is remembered as the father of digital recording.