The Bottom Line (Air Date: July 1, 2014) – Jana Francis is the Co-Founder and President of the daily deals site, Steals.com. Francis started her company in 2008 with just 160 email addresses and $5,000 dollars from her personal Amex card. Since then, Steals.com has grown to over $15 million dollars a year in revenue, employs a team of over 70 people, and sends out nearly half a million emails every day. Francis’ website concept launched before Groupon or Living Social, but unlike those competing websites Steals.com has remained profitable without a marketing budget using word-of-mouth referrals instead to expand their customer base. Francis describes how while working for KSL.com she partnered with co-founder Rett Clevenger to launch Steals.com. As a female entrepreneur Francis also shares her experiences climbing corporate ladders while balancing a family life. Francis talks about how her company manages the risks of pre-purchasing inventory before customers buy it.
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