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Orem Shoe Company Now Going Global

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Nothing can block success for a runner like a bad shoe. So, when three Utah men continued to see good runners fall short of their potential due to faulty footwear, they decided to do something about it. Altra, now a global shoe company, is based in Utah and got its start at the Outdoor Retailer show in 2009. KCPW’s Jessica Gail reports on how they found success with a new concept, and how the industry is responding.

(KCPW News) Nothing can block success for a runner like a bad shoe. So, when three Utah men continued to see good runners fall short of their potential due to faulty footwear, they decided to do something about it. Altra, now a global shoe company, is based in Utah and got its start at the Outdoor Retailer show in 2009. KCPW’s Jessica Gail reports on how they found success with a new concept, and how the industry is responding.

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