(KCPW News) Nothing can block success for a runner like a bad shoe. So, when three Utah men continued to see good runners fall short of their potential due to faulty footwear, they decided to do something about it. Altra, now a global shoe company, is based in Utah and got its start at the Outdoor Retailer show in 2009. KCPW’s Jessica Gail reports on how they found success with a new concept, and how the industry is responding.
How do you feel about this topic?
Is there anything else you think we should know? We'd like to hear your thoughts. Send us your feedback using the form below.
