Local News

Orem Shoe Company Now Going Global

Play

Nothing can block success for a runner like a bad shoe. So, when three Utah men continued to see good runners fall short of their potential due to faulty footwear, they decided to do something about it. Altra, now a global shoe company, is based in Utah and got its start at the Outdoor Retailer show in 2009. KCPW’s Jessica Gail reports on how they found success with a new concept, and how the industry is responding.

(KCPW News) Nothing can block success for a runner like a bad shoe. So, when three Utah men continued to see good runners fall short of their potential due to faulty footwear, they decided to do something about it. Altra, now a global shoe company, is based in Utah and got its start at the Outdoor Retailer show in 2009. KCPW’s Jessica Gail reports on how they found success with a new concept, and how the industry is responding.

Play


    Live
    Music Song
    0:00
    /
    Loading