The Bottom Line (Air Date: April 29, 2014) – Robert Workman is the Founder and Chief Creative Officer of Utah-based Goal Zero. Workman describes how he shifted from running a craft store in Provo to realizing the “cause” behind Goal Zero. He explains why portable solar energy-generating technology can be better than food for helping people in developing countries. Workman also explains his “3 T’s” principle for developing new products, and how Costco helped boost Goal Zero.
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