The Bottom Line (Air Date: May 20, 2014) – Jeff Smith is the Founder and CEO of Sandy, Utah-based Alliance Health. Smith describes how Alliance Health functions with a consumer-based model to help people with chronic diseases to navigate the often confusing healthcare field. Smith talks about deciding to pivot in 2010 from wholesale-purchases to helping consumers directly, which eventually paid off. Smith also shares his thoughts on leadership, his experience being a serial entrepreneur, and the importance of having choices and competition in the healthcare industry.
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