The Bottom Line (Air Date: June 10, 2014) – Rick Alden, Founder and Director of Skullcandy, continues his conversation with host Doug Wells, sharing how Skullcandy re-energized the concept of earbuds. Alden talks about his decision to hire his father – who had helped popularize snowboarding – to help him manage Skullcandy’s manufacturing operations in China. He explains how he moved operations to Park City to be near the chairlifts. And he talks about his entrepreneurial grandmother who invented a better swimsuit and was named 1955 ‘Designer of the Year’ by Sports Illustrated. Alden also talks about his involvement with Stance, the thriving sock company, and some of his disappointments and failures.
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