The Bottom Line

The Bottom Line: Skullcandy Founder & Director, Rick Alden – Part 2


rick_aldenThe Bottom Line (Air Date: June 10, 2014) – Rick Alden, Founder and Director of Skullcandy, continues his conversation with host Doug Wells, sharing how Skullcandy re-energized the concept of earbuds.  Alden talks about his decision to hire his father – who had helped popularize snowboarding –  to help him manage Skullcandy’s manufacturing operations in China.  He explains how he moved operations to Park City to be near the chairlifts.  And he talks about his entrepreneurial grandmother who invented a better swimsuit and was named 1955 ‘Designer of the Year’ by Sports Illustrated.  Alden also talks about his involvement with Stance, the thriving sock company, and some of his disappointments and failures.

The Bottom Line
The Bottom Line was a business show that ran on KCPW from 2014 to 2017. Hosted by financial advisor Doug Wells, the show focused on the human story behind building and running a successful company in Utah, including the personal journey of founders and leaders, the hard work, the tough decisions, the temporary setbacks and
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