The Bottom Line

The Bottom Line: Dr. Entrepreneur – Greg Warnock, Co-founder of Mercato Partners


gregwarnockThe Bottom Line – Greg Warnock has been an early investor in several of Utah’s most successful high growth companies including Skullcandy, Mediconnect, Fusion-IO and Domo.  He is Co-Founder and General Partner of the venture capital firm Mercato Partners. He also co-founded the Utah Community Foundation.  Warnock discusses how Mercato Partners stands out among comparable “growth capital investors” as he prefers to call it.  He also talks about the risks of over-investing in under-performing companies, and when to let them go.  He shares lessons he learned from being a programmer, how he managed to earn a PhD in Entrepreneurship at the University of Utah, and why Utah is able to grow strong companies.  And he talks about the importance of being a dad, and doing “dad class” with his kids to get them to learn from other professionals.

The Bottom Line
The Bottom Line was a business show that ran on KCPW from 2014 to 2017. Hosted by financial advisor Doug Wells, the show focused on the human story behind building and running a successful company in Utah, including the personal journey of founders and leaders, the hard work, the tough decisions, the temporary setbacks and
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