The Bottom Line

The Bottom Line: Getting Your Business Found Online – Boostability’s Travis Thorpe


TravisThorpe&DougWellsThe Bottom Line – During the depths of the financial crisis Travis Thorpe and his partner Jared Turner thought the time was right to start a company to help other small companies gain visibility online through Search Engine Optimization, or SEO.  It is a process to help companies rank higher in online search results.  Show up in the top three or four listings and Google can be one of your best marketing channels.  But don’t hold your breath for a customer if you end up on the second page of a search engine.  SEO is high value work and often times yields big results.

So how did Travis and Jared’s company do in its first 12 months?  Their company Boostability earned less than $10,000 thousand dollars in revenue that year. Many entrepreneurs would have given up.  But they stuck with it and three short years later their company earned just over $22 million in sales.  They now employ over 500 people and are considered one of the best SEO optimization firms in the nation.

The Bottom Line
The Bottom Line was a business show that ran on KCPW from 2014 to 2017. Hosted by financial advisor Doug Wells, the show focused on the human story behind building and running a successful company in Utah, including the personal journey of founders and leaders, the hard work, the tough decisions, the temporary setbacks and
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