The Hinckley Institute Radio Hour

How to Micro-target Voters


dsc02091The Hinckley Institute Radio Hour (Air date: December 7 ~ 10, 2016) – Last week Tom Schultz, the former data director for Ted Cruz’s presidential campaign, spoke about the unique strategies the Cruz campaign used – such as a “psychographic” analysis of voters – to try to win them over with narrowly targeted micro-messages through television or online. Tom Schultz works for Axiom Strategies – a political consulting firm. His talk was recorded on November 29, 2016.

The Hinckley Institute Radio Hour
The Hinckley Institute Radio Hour is a weekly program featuring forums on local, national, and international issues important to people living in Utah. The program airs every Wednesday at 10 AM and Saturday at 9 AM. Hosted by Anthony Scoma, the program highlights and contextualizes the forums presented by the Hinckley Institute of Politics every fall and spring semester at the University of Utah. Produced by KCPW Studios
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