The Bottom Line

Finding a “Corporate Theory”


The Bottom Line(Air date: May 23, 2017)  Often people have goals for their business idea or company, but don’t really know how to achieve them.  Having a clear, sustaining value strategy, or a “corporate theory” as Todd Zenger coins it, is critical.  Todd Zenger is Professor of Strategy and Strategic Leadership at the University of Utah. He is also author of Beyond Competitive Advantage: How to Solve the Puzzle of Sustaining Growth While Creating Value. Zenger says corporate strategy is often determining “what we’re not going to do, rather than what we’re going to do.” Speaking with host Doug Wells, Zenger outlines the three “sights” that help determine a corporate theory, and discusses some well-known examples.


The Bottom Line
The Bottom Line was a business show that ran on KCPW from 2014 to 2017. Hosted by financial advisor Doug Wells, the show focused on the human story behind building and running a successful company in Utah, including the personal journey of founders and leaders, the hard work, the tough decisions, the temporary setbacks and
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