The Bottom Line

From Headphones to Wood-Fired Grills: Jeremy Andrus, CEO of Traeger Grills

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img_5213The Bottom Line (Re-Air Date: February 13, 2018) – Before Jeremy Andrus discovered Traeger Wood Pellet Grills through a search fund, he had successfully helped to lift Skullcandy as its CEO from $1 million dollars in annual sales to over $300 million dollars before eventually taking the company public. But Traeger proved to be a very different challenge for Andrus. It was a small business with tremendous potential, but its culture needed a drastic overhaul. The company also struggled with competition – after its patent protection had expired. What’s more, Andrus discovered serious IP and embezzlement issues with their manufacturing partner in China. In this interview with host Doug Wells, Jeremy Andrus talks about how he has helped Traeger become a recognizable brand, his decisions to take risks at certain times, his experiences marketing Traeger through Costco, Home Depot and Youtube online, and how he balances work and family obligations.

The Bottom Line
The Bottom Line was a business show that ran on KCPW from 2014 to 2017. Hosted by financial advisor Doug Wells, the show focused on the human story behind building and running a successful company in Utah, including the personal journey of founders and leaders, the hard work, the tough decisions, the temporary setbacks and
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