The Bottom Line

The Bottom Line: The Art of Influencing Consumer Choices — Tom Stockham of Experticity

The Bottom Line – (Original air date: February 17 ~24, 2016) Consumers seem to pay less and less attention to traditional marketing. Instead, people buy products that come recommended by authentic people they can trust. That’s the reason, Stockham says, so-called “infuencer marketing” is now hotter than ever. Stockham is CEO of Experticity, a Salt…

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The Bottom Line

The Bottom Line: Ancestry.com President & CEO, Tim Sullivan

The Bottom Line (Original air Date: July 8, 2014) – Utah-based Ancestry.com is the world’s largest online family history resource.  Since we first aired our interview with Ancestry.com’s CEO Tim Sullivan, the company has acquired significant investments from Silver Lake and GIC, making for a total valuation of $2.6 billion.  The company also opened new…

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The Bottom Line

The Bottom Line: Jay Bean, Freshlime

The Bottom Line – You may not know of FreshLime yet, but if Jay Bean’s track record is any indication, it’s about to become one of Utah’s fastest growing companies.  Shortly after graduating from Weber State University Bean founded his first company, Ah-ha.com – an online marketing firm.  In just four short years he grew…

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The Bottom Line

The Bottom Line: David Elkington, InsideSales CEO

The Bottom Line (Original air date: August 19, 2014) – David Elkington, Founder and CEO of InsideSales.com, is transforming the industry of inside sales – the business of working to sell products remotely by email or by phone.  Elkington describes how his company’s technology works by collecting and analyzing huge amounts of predictive data on…

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The Bottom Line

The Bottom Line: Estate Planning & Legal Advice for Aspiring Entrepreneurs — Scott McCullough, Attorney

The Bottom Line – (Air date: June 7, 2016) Scott McCullough is a partner at Callister Nebeker & McCullough.  He specializes in business law, asset protection and estate planning, but he also advises entrepreneurs who are building their own companies.  Company founders are wise to seek professional advice early in their journey.  Important decisions should…

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The Bottom Line

The Bottom Line: A Search Fund Experience — Todd Tracey, HemaSource

The Bottom Line – (Air date: May 31, 2016) Most of the CEOs we chat with founded their own companies.  Todd Tracy’s path was different.  He started what is known as a search fund – a vehicle where investors back a promising entrepreneur to search for, buy and ultimately run a strong company with untapped…

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The Bottom Line

The Bottom Line: Prospering In Pest Control — David Royce, Aptive Environmental

The Bottom Line – (Air date: May 24, 2016)  While only in his mid 30s, David Royce has already built and successfully sold three companies. His business is pest control.  Despite little training as a rookie starting out, David quickly rose to be a top salesman. His plan had been to be an investment banker,…

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The Bottom Line: Managing the Business of Nuclear Waste — Greg Wood, CFO of Energy Solutions

The Bottom Line – (Air date: May 3, 2016) Safe storage of hazardous nuclear waste is an enormous problem in the U.S.  Options for long-term storage of nuclear waste are very limited. The U.S. continues to generate waste from nuclear power plants across the country which demands extremely cautious disposal. Managing this problem makes for…

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The Bottom Line

The Bottom Line: Enhancing the Vacation Rental Space — Julian Castelli, CEO of Leisure Link

The Bottom Line – (Air date: April, 2016) Julian Castelli is the CEO of Leisure Link, a national leader in the vacation rental space, one of the most challenging and fast changing industries in the country.  Leisure Link’s platform helps vacation rental property managers operate more effectively.  In this interview with Doug Wells, Castelli describes…

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The Bottom Line

The Bottom Line: Ragnar – Inside the Business of Long Distance Relay Racing

The Bottom Line – (Air date: March 15 ~22, 2016) The Ragnar is relay race born in Utah that has since become a wildly popular event among folks who love the challenge and adrenaline of long distance running.  Ragnar is a 24-hour, nearly 200 mile relay race and typically run in teams of 12 people. …

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