The Bottom Line: The Art of Influencing Consumer Choices — Tom Stockham of Experticity
The Bottom Line – (Original air date: February 17 ~24, 2016) Consumers seem to pay less and less attention to traditional marketing. Instead, people buy products that come recommended by authentic people they can trust. That’s the reason, Stockham says, so-called “infuencer marketing” is now hotter than ever. Stockham is CEO of Experticity, a Salt…




